Everyone who owns a business would love to know different ways to sell more and make more money. In this article, we supply you with 5 Rules To Sell More And Make More Money.
1. Improve sales copy as much as possible [ethically and legally]
One of the best things you can do to improve your sales immediately and make more money is to improve your copy. Of course, you don’t want to make promises you can’t deliver on or that’s illegal, however, you can work on your copy and make it better.
Your main focus with your copy should be convincing the reader that your product can solve their problem in the most effective way possible. Your copy can make the difference between you making $2,000 per month and $20,000 per month. Invest in improving your copy and your income will increase.
2. Underpromise and overdeliver
In business and in life in general, it’s always better to underpromise and overdeliver. If you do the opposite, you can ruin your reputation which is extremely hard to rebuild.
Any customer who purchases from you should feel like they received much more in value than what they spent with you. This creates loyal customers who repeatedly buy what you have to offer.
Ask yourself: Do you want to have to continually rely on new customers for the revenue in your business? Or would you rather rely on your loyal customers who keep buying from you every time you release a new product or service?
3. Be controversial with your marketing
In marketing, you want to be able to differentiate yourself from other people and companies selling similar products and services. It’s better to offer a controversial view on an age old subject, because it will inspire more people who agree with you to take action.
With your current products and services, think about different marketing angles you can take. The key is to test multiple marketing angles because you don’t know which will resonate the most with your potential customers.
4. Make sure your product quality match your copy
To increase the amount of sales you are currently making, you need great copy and a high quality product or service. They work hand in hand together.
If you have great copy but your product doesn’t deliver then you’ll have negative reviews, angry customers, and a high refund rate. At the same time, if you have a high quality product but poor copy, you won’t make a large amount of sales if any.
One way to create a high quality product is to create the great copy first, then pre-sell the product or service. Once your product or service has been validated, then invest the time and money into creating your high quality product and service.
5. Minimize refund rates as much as possible
Depending on what product and service you sell, your refund rates may vary. However, you should do whatever you can to lower your refund rates without decreasing the effectiveness in your copy.
Ideally, your refund rates should be below 5%. If it’s not see what’s causing people to refund your product or service. Is it because the promises you made in your marketing don’t align with your product? Is it your product quality don’t align with the price?
Thanks for reading 5 Rules To Sell More And Make More Money. For more ways to make more money with your own business, download our free guide here: 25 Six Figure Businesses You Can Start Today.