In this article, we’re going to break down 3 Ways To Build A Profitable Email List.
After reading countless articles, seeking expert advice, and reading many success stories of people creating fortunes with email lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about email and have followed their advice to the T and you still weren’t able to make a profit.
In fact, you may be losing money. You may be hiring writers to help you out, incurring some expenses, or you may have a big list, but only a very small percentage actually buys from you, you’re still losing profit.
So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This is just not the case. Just because you send emails to people on your list doesn’t mean they are going to buy instantly.
Here are the 3 Ways To Build A Profitable Email List.
1) Get your customers to trust you and your products first.
Just launching your email list does not make you an expert and a believable seller. Put many valuable articles and other pieces of content out first before you start an email list. Create a lead magnet that is valuable enough for someone to exchange their name and email to get it.
You can also join forums from other sites as well. Provide advice and recommendations. You can build relationships with other forum users and then ask them to download your free lead magnet. The lead magnet will also help convert your subscribers into sales because if the lead magnet is valuable in the eyes of the subscriber, they are more likely to spend money with you.
The truth is, the money will only come in when your subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something you recommend if they don’t know you.
2) Find a product or service that people want and need.
To build a profitable email list, you must have some type of product or service you are selling to your list. You make money when someone from your list purchases from you. Find products and services that complement the lead magnets and information you email your subscribers about.
Do your research on the products and services your audience is interested in and you will start to see the profits come in if you mix promotional emails with educational and value emails. I recommend having at least a 2 to 1 or 3 to 1 ratio where you send 3 pieces of value email and 1 piece of promotional email.
Related: How To Make A Million Per Year With A Newsletter
3) Make friends with other email list users.
This is extremely beneficial if the other person has a large email list in the same niche as yours. There are people that have the experience in growing an email list and can help you build yours.
Experienced email list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.
Another benefit is that you can partner with them to build your email list. For example, if you have a lead magnet, you can have them promote your lead magnet by broadcasting your freebie to their audience. Once someone from their audience comes to your landing page, you just have to make sure you have a sales funnel in place to convert traffic and leads into profits.
Building a profitable email list doesn’t happen overnight. Email lists are built from scratch, and as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if you need to, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.
Thanks for reading 3 Ways To Build A Profitable Email List. If you need help coming up with your business idea, check out our free guide here: 25 Six Figure Businesses You Can Start Today.
